This Privacy Policy explains how Wayo Media (“we,” “us,” or “our”) collects, uses, stores, and protects information you provide when you visit our website or use our services. We are committed to protecting your privacy and handling your data with care and transparency.

1Information We Collect

We collect information you provide directly to us and information collected automatically when you visit our website. This includes:

  • Contact information — your name, email address, phone number, and business name when you submit a contact form or request a consultation.
  • Communication data — messages, enquiries, and correspondence you send us through our website or by email.
  • Usage data — pages visited, time spent on site, referring URLs, browser type, and device information, collected automatically through analytics tools.
  • Cookies and tracking data — session cookies, preference cookies, and analytics cookies as described in our Cookie Policy.

We do not collect sensitive personal information such as financial account details, government identification numbers, or health-related data through our website.

2How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your enquiries and provide the services you have requested.
  • To send you information relevant to your project, including proposals, reports, and updates.
  • To improve our website, services, and marketing communications based on how visitors interact with our content.
  • To comply with applicable legal obligations and protect our legitimate business interests.
  • To send periodic marketing communications if you have opted in — you may unsubscribe at any time.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3Cookies & Tracking Technologies

Our website uses cookies to improve your browsing experience and to collect anonymous usage statistics. Cookies are small text files stored on your device. We use the following types of cookies:

  • Essential cookies — required for the website to function correctly. These cannot be disabled.
  • Analytics cookies — used via Google Analytics 4 to understand how visitors interact with our pages. All data collected is anonymised and aggregated.
  • Marketing cookies — used to track visits from paid advertising campaigns (Google Ads, Meta Ads) for attribution purposes.

You can manage or disable non-essential cookies through your browser settings at any time. Disabling analytics cookies will not affect your ability to use our website.

4Third-Party Services

We use a limited set of trusted third-party tools to operate our business and deliver our services. These include Google Analytics, Google Ads, Meta Business Suite, and our CRM platform. Each of these providers has their own privacy policy governing how they handle data. We only share data with these providers to the extent necessary to deliver our services and do not authorise them to use your data for their own unrelated purposes.

5Data Retention & Security

We retain your personal information only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. Contact and project information is typically retained for the duration of our business relationship and for a reasonable period thereafter for legal and accounting purposes.

We implement appropriate technical and organisational security measures to protect your information against unauthorised access, loss, or disclosure. These measures include encrypted data transmission, access controls, and secure data storage practices.

6Your Rights

You have the right to request access to the personal information we hold about you, to request correction of inaccurate data, and to request deletion of your data where we have no legitimate basis to retain it. To exercise any of these rights, please contact us using the details below. We will respond to all requests within a reasonable timeframe.

7Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any update constitutes your acceptance of the revised policy.