Services / Social media marketing

Social media marketing

Most people check your social pages before they ever call. We keep your accounts active, on brand, and working for you, with content that shows your work, builds trust, and gives followers an easy way to reach out.

What is included
  • Strategy built around your market
  • Content planned and created for you
  • Consistent posting on the right platforms
  • Comments and messages handled fast
  • Monthly reporting you can understand

Social media that supports the rest of your marketing

For a service business, social media is not about going viral. It is where people go to see if you are real, active, and trustworthy before they hire you. A page that has not posted in months quietly costs you jobs.

We plan, create, and post content that shows off your work, your team, and your results, then make sure every comment and message gets a quick answer. When a follower is ready to talk, we route them straight into your lead follow-up system so nothing slips. Tell us about your business.

What we do

Everything it takes to run your social media

We handle the whole job, from strategy to the day-to-day, so your accounts stay active without taking up your time.

Strategy

Social media strategy

We figure out which platforms your customers actually use, what they want to see, and how often you should post, then build a plan around it.

Profiles

Profile setup and branding

We clean up and brand your profiles so your logo, bio, contact info, and links are consistent everywhere and make it easy to reach you.

Content

Content creation

Graphics, photos, short-form video, and captions that show your work, share your expertise, and sound like you.

Posting

Scheduling and posting

We post on a steady schedule across Facebook, Instagram, LinkedIn, TikTok, and YouTube, depending on where your audience is.

Community

Community management

We respond to comments and messages quickly and send real inquiries straight into your CRM so every lead gets followed up.

Growth

Boosting and paid social

When it makes sense, we boost your best posts and run paid social campaigns alongside our paid ads team to reach more of the right people.

Why Wayo Media?

Why social media matters for service businesses

Your social pages are often the first impression and the last check before someone calls. Keeping them active builds the trust that turns a search into a booked job.

Proof that you are active

Recent posts, real projects, and happy customers tell people you are open, busy, and good at what you do.

Content that sounds like you

We learn your business and your voice, so your posts feel authentic, not generic or outsourced.

Connected to your lead flow

Messages and comments do not sit unanswered. Inquiries go straight into your follow-up system, just like calls and form fills.

Works with your SEO and ads

Your social content supports your Google Business Profile, website, and ad campaigns, so every channel reinforces the others.

Clear, simple reporting

Each month you see what we posted, how people engaged, and how many conversations turned into leads.

Our process

How we launch your social media

01

Audit and plan

We review your current accounts and competitors, then build a strategy and content plan for your market.

02

Brand your profiles

We update your profiles so they look consistent, professional, and easy to contact.

03

Create and post

We create your content, get your approval, and post on a steady schedule.

04

Engage and improve

We handle comments and messages, track what works, and adjust the plan every month.

Common questions

Frequently asked questions about social media marketing

Have a question we did not answer? Get in touch and we will walk you through it.

Which social media platforms should my business be on?

It depends on where your customers spend their time. For most service businesses, Facebook and Instagram are the foundation, with LinkedIn for commercial and B2B work and TikTok or YouTube when short-form video is a good fit. We recommend a focused set of platforms rather than spreading you too thin.

How often will you post?

We set a posting schedule based on your platforms and goals. The priority is consistency: a steady rhythm of quality posts does more for you than bursts of activity followed by silence.

Do I have to create the content myself?

No. We create the graphics, captions, and short-form video for you. The best-performing content usually features your real work and team, so we may ask for photos or quick video clips from job sites, and we will show you exactly what to capture.

Will I get to approve posts before they go live?

Yes. We share upcoming content with you before it is published, and once we have your voice down, you can approve as much or as little as you like.

Do you handle comments and messages?

Yes. We respond to comments and messages quickly, and when someone asks about your services, we send them straight into your CRM and lead follow-up system so they get a fast, consistent response.

Is this the same as running Facebook and Instagram ads?

Not quite. Social media marketing covers your organic content, posting, and community. Paid ads on Meta are part of our paid advertising service. Many clients use both, and we coordinate them so your ads and organic content work together.