Privacy Policy

1. Information We Collect

We collect information you provide directly to us and information collected automatically when you visit our website. This includes:

• Contact information: your name, email address, phone number, and business name when you submit a contact form or request a consultation.
• Communication data: messages, inquiries, and correspondence you send us through our website or by email.
• Usage data: pages visited, time spent on site, referring URLs, browser type, and device information, collected automatically through analytics tools.
• Cookies and tracking data: session cookies, preference cookies, and analytics cookies as described in the Cookies and Tracking Technologies section below.
• Mobile information: your mobile phone number and your consent to receive text messages, including the date, time, and source of that consent, when you opt in to SMS communications.

We do not collect sensitive personal information such as financial account details, government identification numbers, or health-related data through our website.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide the services you have requested.
• To send you information relevant to your project, including proposals, reports, and updates.
• To send text messages you have opted in to receive, such as replies to your inquiry, appointment and consultation reminders, and project and account updates.
• To improve our website, services, and marketing communications based on how visitors interact with our content.
• To comply with applicable legal obligations and protect our legitimate business interests.
• To send periodic marketing communications by email, or by text message if you have separately opted in to marketing texts. You may unsubscribe at any time.

We do not sell, rent, or trade your personal information to third parties for their marketing purposes.

3. Text Messaging (SMS)

If you provide your mobile phone number and opt in to receive text messages from Wayo Media, we will use your number to send messages related to your inquiry, appointment and consultation reminders, project and account updates, customer support, and, if you separately opt in, marketing and promotional messages.

• Opt-in is voluntary. Consent to receive text messages is not a condition of purchasing any goods or services.
• Message frequency varies. Message and data rates may apply.
• You can opt out at any time by replying STOP to any message. After you send STOP, we will send one final message confirming that you have been unsubscribed, and you will receive no further messages unless you opt in again.
• For help, reply HELP or contact us at info@wayomedia.com or (864) 431-3016.
• Carriers are not liable for delayed or undelivered messages.

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. Information sharing to subcontractors in support services, such as customer service, is permitted. All other use case categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

4. Cookies & Tracking Technologies

Our website uses cookies to improve your browsing experience and to collect anonymous usage statistics. Cookies are small text files stored on your device. We use the following types of cookies:

• Essential cookies: required for the website to function correctly. These cannot be disabled.
• Analytics cookies: used via Google Analytics 4 to understand how visitors interact with our pages. All data collected is anonymized and aggregated.
• Marketing cookies: used to track visits from paid advertising campaigns (Google Ads, Meta Ads) for attribution purposes.

You can manage or disable non-essential cookies through your browser settings at any time. Disabling analytics cookies will not affect your ability to use our website.

5. Third-Party Services

We use a limited set of trusted third-party tools to operate our business and deliver our services. These include Google Analytics, Google Ads, Meta Business Suite, and our CRM platform. Each of these providers has their own privacy policy governing how they handle data. We only share data with these providers to the extent necessary to deliver our services and do not authorize them to use your data for their own unrelated purposes.

Text messaging opt-in data and consent are excluded from any sharing with third parties, except subcontractors who help us deliver our messaging and customer support services, as described in the Text Messaging (SMS) section above.

6. Data Retention & Security

We retain your personal information only for as long as necessary to fulfill the purpose for which it was collected, or as required by applicable law. Contact and project information is typically retained for the duration of our business relationship and for a reasonable period thereafter for legal and accounting purposes.

We implement appropriate technical and organizational security measures to protect your information against unauthorized access, loss, or disclosure. These measures include encrypted data transmission, access controls, and secure data storage practices.

7. Your Rights

You have the right to request access to the personal information we hold about you, to request correction of inaccurate data, and to request deletion of your data where we have no legitimate basis to retain it. To exercise any of these rights, please contact us using the details below. We will respond to all requests within a reasonable timeframe.

8. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. When we do, we will update the “Last Updated” date at the top of this page. We encourage you to review this policy periodically. Continued use of our website after any update constitutes your acceptance of the revised policy.

9. Contact Us

If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us:

Nexus Consulting Group LLC dba Wayo Media
201 East Camperdown Way, Unit 400
Greenville, SC 29601
Email: info@wayomedia.com
Phone: (864) 431-3016